Meta’s highly-anticipated Twitter alternative, Threads, has been generating excitement among social media enthusiasts since earlier this year. First teased by app researcher Allesandro Paluzzi, who shared images of the app codenamed ‘Barcelona,’ Threads has been pitched as the “Instagram for your thoughts.” Now, with a brief appearance on the Google Play Store, it seems the app’s launch is imminent, stoking further anticipation.
Although the listing was quickly removed, the download page provided a glimpse into what Threads will offer. Paluzzi, known for his discoveries, flagged the temporary Play Store appearance and shared screenshots on Twitter, offering a sneak peek into the app’s design. The login screen revealed an option to log in with an Instagram account, indicating seamless integration between the two platforms. Additionally, the main timeline feed showcased features familiar to Twitter users, including the ability to like, comment, retweet (re-thread), and share posts.
Threads aims to provide a Twitter-like experience but with its own unique twists. Notably, users will reportedly have the option to sift through their existing follower list on Instagram and selectively choose whom to follow on Threads. This smart approach ensures that users’ new feeds won’t be instantly inundated with content when they import their Instagram accounts, offering a more personalized experience from the get-go.
The resemblance to Twitter is unsurprising, given that Threads has been in development for some time under the codename ‘P92,’ and even briefly went by the name ‘Barcelona.’ In April, Meta, the parent company of Instagram and Facebook, confirmed that it was working on a “standalone decentralized social network for sharing text updates.” Although not explicitly stated, the development of Threads seems to have been influenced by Twitter’s platform.
#Instagram has released Threads (aka Barcelona) app on the Play Store https://t.co/v82PwE5Mgm pic.twitter.com/9rox8GgZfL
— Alessandro Paluzzi (@alex193a) July 1, 2023
The leak of Threads on the Play Store has raised hopes that its launch is imminent. As users recently experienced tweet limitations on Twitter, the timing might be perfect for many to consider making the switch to a fresh platform. Threads’ promise of providing a new space for sharing thoughts and ideas with the familiar features of Twitter and the integration of Instagram followers makes it an enticing prospect for users looking for a change.
The intersection of social media and app development is an ever-evolving landscape, and Meta’s venture into providing a Twitter alternative signifies the competition and innovation in the industry. Threads could potentially offer a new avenue for content creators, influencers, and everyday users to express themselves and connect with audiences. As the leaks continue to pique curiosity, the tech community eagerly awaits an official announcement from Meta regarding Threads’ official launch date. Until then, users may start considering the move to this new platform, which promises to offer a fresh perspective on social media interaction.
