Reflecting on the initial reveal of the Apple Vision Pro, there was widespread astonishment at the headset’s pricing. Hence, Meta’s commitment to affordability with the Quest 3 appears to be a strategic move to stay ahead of the competition. If Meta can deliver the Ventura headset (or perhaps Quest 4, Quest Neo, or a different name) at a significantly lower price point than the Vision Pro while maintaining competitive performance, it stands a strong chance of securing a leading position in the VR world.
Meta’s Quest 3 and the VR Race: Challenging Apple’s Vision Pro
Meta's Strategic Shift: Affordable VR and Keeping Pace with Apple
