As confirmed during its Connect event on Wednesday, Meta has officially announced the launch of a groundbreaking Meta AI chatbot platform, introducing a lineup of 28 digital personalities to enhance user interactions across its ecosystem. This development marks a significant step in Meta’s AI strategy, which promises to revolutionize WhatsApp, Messenger, Instagram, Ray-Ban Meta smart glasses, and Quest 3 by integrating these unique digital personalities.
Meta AI, the foundation of this initiative, serves as a next-generation AI assistant that seamlessly spans Meta’s diverse properties. Users will engage with Meta AI through natural language prompts, ushering in a more intuitive and responsive interaction experience. The AI is constructed using a customized model derived from Meta’s LLaMA 2 LLM, enabling it to retrieve real-time information from the web by leveraging the power of Microsoft Bing.
What sets this development apart is the introduction of 28 distinct chatbot “characters,” each designed to cater to specific niche interests. These digital personalities encompass a wide array of categories, including sports, media, and various genres, ensuring that users can find a chatbot companion aligned with their preferences and passions. What’s more, these chatbot characters will be brought to life by renowned modern influencers and celebrities, creating a dynamic and engaging conversational experience.
Some of the notable chatbot characters and their associated celebrities and influencers include:
- Charli D’Amelio as Coco, the Dance enthusiast
- Chris Paul as Perry, the Pro golfer aiding users in perfecting their golf skills
- Dwyane Wade as Victor, the Ironman triathlete motivating individuals to achieve their best selves
- Izzy Adesanya as Luiz, the Showy MMA prospect capable of backing up his talk
- Kendall Jenner as Billie, the No-BS, loyal companion
- LaurDIY as Dylan, the Quirky DIY and Craft expert, catering to Gen Z enthusiasts
- MrBeast as Zach, the Big brother who offers support mixed with friendly teasing
- Naomi Osaka as Tamika, the Anime-obsessed Sailor Senshi in training
- Paris Hilton as Amber, the Detective partner for solving whodunnits
- Raven Ross as Angie, the Workout class queen who balances fitness with meditation
- Roy Choi as Max, the Seasoned sous chef providing culinary tips and tricks
- Sam Kerr as Sally, the Free-spirited friend guiding users on when to take a deep breath
- Snoop Dogg as Dungeon Master, offering a choose-your-own-adventure experience
- Tom Brady as Bru, the Wisecracking sports debater who minces no words
The initial group of digital personalities is available to users in the United States starting today, with more performances scheduled for release in the coming weeks. Prominent figures like Bear Grylls, Chloe Kim, Josh Richards, and others will join the lineup, further enriching the diversity and versatility of Meta’s AI chatbot offerings.
While Meta’s foray into generative AI chatbots has been relatively gradual since the release of ChatGPT last November, this move showcases the company’s dedication to enhancing user interactions through diverse digital personalities, setting the stage for a more engaging and interactive future across its platforms.
