Meta has taken a significant step toward fulfilling its commitment to infuse generative AI across all its products, unveiling remarkable AI-powered image editing and sticker-creation features for Instagram at the company’s Connect event.
One of the standout tools introduced is “restyle,” a potent generative AI filter. Restyle empowers users to reimagine their existing photos in various styles. Users can initiate this transformation by providing descriptors such as “watercolor” or more intricate prompts like “collage from magazines and newspapers with torn edges,” effectively shaping the desired look and feel of their images.
Meta also provided a glimpse of “backdrop,” an innovative generative AI-driven green screen feature. By simply entering prompts like “place me before a breathtaking aurora borealis,” the tool generates an image with the requested background seamlessly integrated. While Meta didn’t specify the release date for restyle and backdrop on Instagram, it assured users that these tools would be available “soon.”
Moreover, Meta announced a commitment to transparency by indicating posts generated using backdrop and restyle with labels, ensuring that users recognize the AI-driven content. Although the exact appearance of these labels was not revealed, they are designed to mitigate any confusion and differentiate AI-generated content from human-generated posts. Some earlier Instagram images displayed information screens stating “image generated by Meta AI.”
Expanding its AI offerings beyond Instagram, Meta introduced AI-generated stickers. These stickers will be accessible not only on Instagram but also on WhatsApp, Messenger, and Facebook Stories. This feature streamlines the creation of customized stickers through text prompts, offering users a creative avenue to enhance their chats and Stories. Initially, the stickers will roll out to “select English-language users” of Meta’s apps over the coming month.
These AI-driven additions align with Mark Zuckerberg’s repeated commitment to integrating generative AI features across all Meta-owned applications. The company also unveiled an impressive lineup of over 25 generative AI chatbots, featuring personalities inspired by real-life celebrities and creators. This strategic move reflects Meta’s dedication to fostering creativity, interactivity, and innovation within its ever-expanding ecosystem of social and messaging platforms.
