Meta has stated that this service is being launched to comply with evolving European regulations. Over the past couple of years, Meta has faced increased scrutiny from the EU regarding its handling of user data. The Union has passed the Digital Services Act, which outlaws certain manipulative advertising practices, and imposed a $1.3 billion fine on Meta. Government regulators have also mandated that the company offer users a way to opt out of receiving online ads. Meta claims that the Court of Justice of the European Union (CJEU) recognizes the subscription model as a valid form of consent. While it’s a positive step to provide an ad-free option, the pricing structure may present challenges to users’ budgets.
Meta Introduces Ad-Free Subscription Plans for Facebook and Instagram Users in Europe
New Subscription Model Aims to Comply with European Regulations but Raises Pricing Concerns
