The pricing structure has raised concerns due to its potential high cost. For instance, if a user has both a Facebook and Instagram account and desires an ad-free experience on both desktop and mobile, they would need to purchase four separate subscriptions. After March 1, each subscription comes with a price tag of approximately €20. This could result in European users having to pay nearly €1,000 annually to remove ads across both desktop and mobile platforms, assuming they have only one profile. Keep in mind that costs increase for additional profiles. While these numbers are rounded up, they closely approximate the actual prices.
Meta Introduces Ad-Free Subscription Plans for Facebook and Instagram Users in Europe
New Subscription Model Aims to Comply with European Regulations but Raises Pricing Concerns
