Meta Introduces Ad-Free Subscription Plans for Facebook and Instagram Users in Europe

New Subscription Model Aims to Comply with European Regulations but Raises Pricing Concerns

Each subscription will encompass all linked profiles within a user’s Account Center until March 1, 2024. After this date, Meta will begin charging separately for each additional account. Desktop plan prices will increase by €6, while mobile plans will incur an €8 increase. When considering the annual cost, a user aiming for an ad-free experience on a single profile can expect to pay approximately €240 per year.