This new service will come in two pricing tiers at launch, depending on where the subscription is purchased. Desktop users can access the ad-free experience for €9.99 per month, while mobile users will have a slightly higher cost of €12.99 per month. The pricing difference for mobile is attributed to covering fees imposed by Apple and Google through their respective app stores, as explained in the official announcement. Meta has assured that it will not utilize any information from subscribed accounts for targeted advertising. However, there’s a minor caveat: users must be at least 18 years old to subscribe to the plan.
Meta Introduces Ad-Free Subscription Plans for Facebook and Instagram Users in Europe
New Subscription Model Aims to Comply with European Regulations but Raises Pricing Concerns
