Despite these challenges, Meta’s push into generative AI could represent a defensive tool against the growing competition in the industry. Companies like Google reportedly feel competitive pressure from OpenAI’s ChatGPT, as it could theoretically undermine search and other key businesses. Zuckerberg acknowledges that there is “foundational work to do” before the most advanced projects come to fruition, but the company’s long-term plans suggest that it sees generative AI as a key area for growth and innovation.
