In the past, Meta did have plans to introduce ads on WhatsApp. In 2018 and 2019, reports emerged that Meta was planning to display ads in WhatsApp’s Status feature. However, the Wall Street Journal later reported that Meta was reconsidering these ad plans and seeking alternative monetization strategies.
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Meta Denies Plans to Insert In-Feed Ads into WhatsApp Amidst Accusations
Meta Faces Accusations of WhatsApp Ad Intrusion, But Denies Rumors and Focuses on Alternative Monetization Strategies
