This isn’t the first time Meta has faced accusations of attempting to monetize its two-billion-strong user base on WhatsApp. Analysts have long speculated about such a pivot, drawing parallels with Meta’s other acquisition, Instagram, which has featured ads in users’ feeds for years.
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Meta Denies Plans to Insert In-Feed Ads into WhatsApp Amidst Accusations
Meta Faces Accusations of WhatsApp Ad Intrusion, But Denies Rumors and Focuses on Alternative Monetization Strategies
