If you have an event to market, Twitter is officially the best resource you will find at your disposal. While other social media methods are helpful, and having an expanse of marketing tools will provide you with the best results, tweets will beat them all every time. The reason for that is the live feed algorithm unique to the website, which provides instant updates for both followers and searchers.
This doesn’t happen on its own. It is up to you to both keep things up to date as you move closer to the event, and especially to use the correct hashtags for the job.
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What Is A Hashtag?
Even if you are new to Twitter, you have probably seen a hashtag – often used incorrectly on other sites to add emphasis. It is a basic keyword or phrase that identifies and describes your event, placed against a #. For example, this article could be linked under #TwitterTools or #EventMarketing.