Marelli to promote design-led innovation at the Beijing International Automotive Exhibition

The company’s Digital Twin demonstrator will show how Marelli can replicate a vehicle cockpit in the cloud, to accelerate design, testing, simulation, and feature deployment over-the-air.

In the following area, sitting in Marelli’s demo car, visitors will experience the company’s software-defined interior concept. Built on a centralized architecture and powered by artificial intelligence (AI), the car includes advanced audio and sound zoning, motorized hidden displays and interior components, in-console projection, eco-materials, multi-functional interfaces, a customizable pillar-to-pillar display, and more.