I can only laugh when people say Google + is a failure,and the people who says are either who don’t have a Google + account and the ones who have it the last account activity dates back to the month July 2011 i.e when Google + was launched.
Why people find or think that Google plus is a failure?
Most common answers are “my friends and families are on Facebook”
1) comparing with Facebook user base of 750 million with Google+’s 62 million.
According to Paul Allen Google + is Adding 625,000 new users per day and Predicting 400 million users by end of 2012. that’s a staggering number as Google + will be integrated with almost every Google product and to add to it Android phones which is eating away the market share of smartphone will have direct Google plus sign ups from Android phones.
2) My friends and families are on Facebook.
This is logical you want your group of friends to be on the same social network,but you can take a step forward by using the hangouts(multiple user video chat) feature in Google + and truly a killer feature that’s not available on Facebook. Simply as I use, Facebook is where I connect with old friends. Google+ is where I find new ones.
3) Who actually uses Google +?
A) Simple answer ” power users” which includes the techies,bloggers,photographers,artists.While
the majority of bloggers had a positive review about Google + platform and were quick to add the
Google plus plugins like “+1 button”,Google+ “add to circles”,”Author=rel” tag and the upcoming
+ direct connect feature which allows users to a Google + brand page directly to their circles
Since Google search is the first stop destination for most internet searches the above mentioned
Google plus plugin tools gives a huge boost in Search engine rankings for a particular web page
so webmasters will be looking for more of +1’s than on Facebook likes as only +1’s will be the only
social parameter that’s gonna influence Google SERP’s.
4) One login account and numerous services.
A)The hallmark of Google Account is you can use many Google services with one Google account and ultimately
Google + integration or the +1 button will be available on all Google products.Imagine using +1’s on Google TV, Google earth,and maybe in Androids , chrome books.
5)Facebook brand pages or Google+ business pages which will take off eventually ?
Apart from the SEO benefits for small business there is a community of cloud based Google apps users (both free and paid)Google apps for business offers powerful messaging and collaboration apps that meet business-critical needs for small and large-scale business and
Google+ could easily become a powerful communication and collaboration tool for enterprise users.
6) GMail and YouTube integration
It’s already happening your Gmail(users 260 million) has Google+ circles integrated and the new re-designed YouTube (3rd largest search engine) just shows more possibilities of users landing on Google+.
7)Android with Google+ integration another huge market share.
Well as of now you Google+ can be accessed via Android browser or Google+ app.Android’s market share rose from 43.8 percent at the end of August to 46.9 percent at the end of last month in U.S comScore REPORT and Androids are even eating up Apple’s share.so there is another huge user market
Well even though the article mentions about the ever-growing Google products and services which will eventually have a share of Google+ platform the features like hangouts,Google voice are unmatched while most users still talk of 750 million users on Facebook i still feel Google + has already beaten Facebook on the features it has.sometimes numbers doesnt matter in deciding a quality product.