Logitech Project Ghost: The future of video conferencing

Do you remember the era of “Zoom fatigue” during the peak of the pandemic? The exhaustion caused by endless video conferencing sessions, the struggles of virtual schooling, and the strain of staring at a small laptop screen displaying a grid of faces? Well, it seems that the tides are turning as Logitech and Steelcase have unveiled a remarkable solution to address video conferencing challenges.

At the Steelcase WorkLife Center Showcase in New York City, the companies showcased Project Ghost, a groundbreaking all-in-one video pod. Standing at around five and a half feet tall and approximately 15 feet long, Project Ghost offers a simplistic and elegant approach to video conferencing. The pod features an inviting couch at one end, accompanied by a side table hosting a conference control tablet. On the opposite side of the couch lies the centerpiece of this innovative solution.

Logitech representatives explained that Project Ghost has the ability to “delaminate” the person you are conversing with from their background. The screen upon which they are projected vanishes, leaving only their image against a pitch-black background—an experience akin to interacting with a real person who is not physically present, resembling a ghostly encounter.

During a demonstration, I had the opportunity to sit on the comfortable and ergonomically designed couch within Project Ghost. In front of me, hidden behind a movie screen, was the projected image of another human being. Although it was an image, the 15-minute conversation felt remarkably real compared to staring at a computer screen.

One notable aspect contributing to the realistic experience is the positioning of the screen in Project Ghost. It sits about a foot behind a gray felt frame, creating a sense of distance and scale that makes the projected participant appear life-sized and natural. Additionally, the typical small self-image display found in most video conferencing platforms is eliminated in Project Ghost, allowing for a more immersive conversation where participants can maintain eye contact.

Project Ghost is built around off-the-shelf hardware from Logitech, including the Rally Plus system and Logitech’s “compute” appliance, RoomMate. The RoomMate, priced at $1,000, runs a custom operating system and enables easy deployment of video conferencing services like Microsoft Teams Rooms on Android, Zoom Rooms Appliances, and RingCentral. Steelcase conveniently placed an interface pad within arm’s reach on a low conference table, integrated with some decorative grasses to add a touch of nature.

Rally Plus consists of cameras and speakers designed specifically for video conferencing. In Project Ghost, the camera capturing the user is positioned directly behind the projected image, reflecting it up from a screen located around knee-level. With careful positioning and a close examination, one can barely make out the camera in the dark space. However, when seated on the couch at a distance of four feet or so, the illusion becomes tangible, allowing for an intimate conversation with another individual.

While the size of the Project Ghost system may pose challenges for many office spaces, Logitech assured me that the design is modular. The two companies plan to create scaled-up and scaled-down versions of the system to accommodate phone booths and existing conference rooms. For example, YouTubers who lack space for a module like the one I experienced could allocate a smaller corner of their office for a more compact version.

Although Project Ghost is still in the concept stage, it is nearing completion. Logitech and Steelcase anticipate that the system will be available for purchase in the fall, priced at approximately $20,000. Considering the advanced audiovisual technology and sophisticated furniture incorporated into the design, this price seems reasonable, representing around $4,000 worth of cutting-edge equipment and elegant furnishings.

With Project Ghost’s revolutionary approach to video conferencing, the fatigue and limitations associated with traditional methods may finally become a thing of the past. As businesses and individuals strive for more immersive and engaging virtual interactions, this innovative solution holds the potential to transform the way we connect remotely.