“Liberty are no fools,” Hill remarked, referring to Formula 1’s commercial rights holder. “They know very well what Monaco brings to the party. It is incredibly glamorous. It is in the South of France. You can watch it from your own yacht. It has a long and very important association with Formula 1. It is where many of the drivers live. They get all that. In fact, the Netflix ‘Drive to Survive’ marketing-led Liberty executives probably get it better than Bernie Ecclestone ever did.”
However, Hill acknowledged that Liberty Media’s focus on attracting new fans since the launch of the popular Netflix series has made them prioritize exciting races. This has led to questions about whether Monaco, with its limited overtaking opportunities, can meet those expectations.
