Critics argue that companies should not be trusted when they claim that initiatives like this are about promoting diversity and environmental sustainability. While it’s possible that AI-generated models could increase representation in the fashion industry, it’s important to remain skeptical of companies’ motives and ensure that human models are not being replaced by machines to cut costs.
Overall, the partnership between Levi’s and Lalaland.ai highlights the potential benefits and ethical concerns of using AI-generated models in the fashion industry. While technology can certainly help create more diverse and inclusive representations of fashion, companies must also be transparent about their motives and ensure that human models are not being marginalized or replaced by machines.