Lalaland.ai, founded in 2019, aims to create “hyper-realistic” models “of every body type, age, size, and skin tone” to help customers see what various fashion items would look like on a person who looks like them. Levi’s claims that the partnership will increase the number and diversity of its models in a sustainable way, while Lalaland.ai says its mission is “to see more representation in the fashion industry” and create an “inclusive, sustainable, and diverse design chain.”
Levi’s has stated that it doesn’t intend for AI to replace human models entirely, but many experts see this as a step towards automating the industry. As AI-generated content grows more convincing, corporations may be motivated to mass-produce something that previously required hiring people.
