Lenovo today announced to the consumers of the Middle East in an unveiling to the media about its new device which redefines the phablet segment of the market. The Phab plus is the latest device release by Lenovo to target the phablet consumer segment of the technology consumer market. It had been developed to be a quite competent mashup between a smartphone and a tablet and gives the best of both worlds in a single uni body device.

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“With today’s tech savvy millennial generation in mind, Lenovo is addressing the popularity of large screen personal devices while acknowledging the portability struggles associated with tablets. The new PHAB Plus conquers these boundaries merging the fun of a tablet and the portability of a smartphone in a stylish metallic uni body-casing. Unlike other phablets the Lenovo Phab Plus boasts a full HD display optimized for one-handed usage and provides an unrivaled viewing and sound experience all within an attainable and very competitive price tag.” said Jeff Meredith, General Manager and Vice President, Tablet business unit, Lenovo.

The Phab plus has been fitted with specs which are handpicked to ensure that it gives the best experience of both a smartphone and a tablet at the same time to a user. Starting out with the smartphone side of things we have the 4G LTE and Dual Sim feature. It runs on Android 5.0.2 and has front camera of 5MP and rear camera of 13MP capable of taking full HD videos. It also has panorama selfie function and the dual-LED flash and low light settings to conquer the dim lit environments. They have also used the Smart Tool program which enables a photo of a presentation slide to be taken with ease in any angle and then able to be adjusted and aligned to suit the user.

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As for the tablet side of things it has a 6.8 Full HD 326ppi display, a 1.5 GHZ Qualcomm Snapdragon 615 octa core processor and a 2GB RAM. Storage is rated at 32 GB and the battery is at 3500 mAh which gives a 4 hour continuous video playback and 24 hour talk-time and 20 days of standby time. The sound is Dolby Atmos.

“The best way to enjoy your favorite music , movies and TV shows is with amazing sound that puts you inside the action.” said John Couling, Senior VP, E Media Business Group, Dolby Laboratories.

The device will be available starting from Gitex and has 3 colours of Gunmetal Grey, Champagne Gold and Titanium Silver. The pricing for this LTE only device is at 999 Dhs.