JLR's Ambitious Reinvention Plan: The New Discovery for 2026

JLR’s Ambitious Reinvention Plan: The New Discovery for 2026

A Bold Vision for the Next-Generation Discovery

JLR's Ambitious Reinvention Plan: The New Discovery for 2026
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JLR’s UK managing director, Patrick McGillycuddy, emphasized the importance of the Discovery brand. Still, it’s undergoing an intensive evaluation to understand its future role and market positioning. The decline in sales for the current Discovery models and the growing success of the Defender have added complexity to this challenge.