“We’re fighting for it,” stated the executive. “They know how much we want it. We just have to make it work.”
Calty’s Vision: Kevin Hunter, President of Calty, shed light on the EPU’s purpose. This electric pickup is tailored to customers seeking the utility of a pickup without the need for hardcore off-roading. The target audience includes more casual users and urban dwellers. Hunter emphasized that the EPU possesses sufficient capability, emphasizing that it’s not a mere “toy.”