Is Toyota’s EPU Electric Pickup on the Verge of Production? The Battle for Greenlight

Calty's EPU Concept Awaits Final Decision

 

“We’re fighting for it,” stated the executive. “They know how much we want it. We just have to make it work.”

Calty’s Vision: Kevin Hunter, President of Calty, shed light on the EPU’s purpose. This electric pickup is tailored to customers seeking the utility of a pickup without the need for hardcore off-roading. The target audience includes more casual users and urban dwellers. Hunter emphasized that the EPU possesses sufficient capability, emphasizing that it’s not a mere “toy.”