Take Salesforce for example. The company was one of the first to really go BIG on generative AI, even going as far as creating its own Einstein GPT Technology. They are now utilising generative AI to no only process exiting data, but also ensuring that new data being created is high quality and 100% usable.
Another study has found that 81% of IT companies are now investing more in data analysis tools and training, which shows that there definitely a demand in the market for generative AI technology.