In contrast, Google has grappled with achieving mass adoption for features that require widespread acceptance. Features like Nearby Share, intended to rival AirDrop, often go unnoticed. Google’s attempts to introduce an iMessage competitor, RCS, have also encountered difficulties, with limited success in persuading Apple to adopt it on iPhones.
As Apple has separated system apps, allowing users to update them via the App Store, it prompts consideration of whether delivering app updates throughout the year could be beneficial for iPhone users. Features like changing the background color in response to podcast content in the Podcast app don’t necessitate full system updates.
However, frequent changes risk diluting the significance of more substantial updates. The failure of Google’s rapid pace in encouraging mass adoption has demonstrated the value of taking a more measured approach.
