Interview with Sandeep Dutta, Head of APAC Business, Fractal Analytics

  • What are the advantages to shift from Business Intelligence to Artificial Intelligence? Is it easy? What are the challenges? How are corporates reacting to the shift?

  • The greatest advantage is that AI transforms our understanding of the user, helping us serve information, recommendations and insights that the user really needs to know, even before she “wants” to know. Additionally, by instrumenting how the user is interacting with these insights/recommendations and acting on them, the AI within BI can learn to be even more relevant and actionable
  • Is it easy? No. Companies are trying to figure out the reality vs. the hype and how to either begin or accelerate their own journey. For these companies, it’s still a significant challenge if not a daunting

undertaking to begin the AI journey.