Kevin Systrom and Mike Krieger, the co-founders of Instagram, have returned with a new social app that has the potential to alter the way we consume information. Their most recent innovation, Artifact, combines machine intelligence and social networking to deliver a customised experience. The software not only refreshes your feed with things it believes you’ll like, but it also lets you follow other users and see what news stories they share.
Artifact analyses your chosen material and recommends related items based on machine learning algorithms. As Systrom explains, “What I saw was that every time we use machine learning to improve the consumer experience, things got really good really quickly.” The app will also have a social component, enabling users to comment on articles and engage in private chats about them.
