In a recent motion filed by Meta to dismiss the FTC’s monopoly claims, the company revealed surprising details about Instagram’s advertising revenue, demonstrating its dominance over even YouTube – Google’s video-sharing behemoth.
The Numbers Speak for Themselves
- In 2021 alone, Instagram raked in a staggering $32.4 billion in advertising revenue, surpassing YouTube’s $28.8 billion for the same year.
- This trend is not new; Instagram has consistently outperformed YouTube in terms of advertising revenue for years.
- In 2020 and 2019, Instagram’s ad revenue stood at $22 billion and $17.9 billion, respectively, while YouTube’s figures were $19.7 billion and $15.1 billion.
