In addition to the redesigned editing tool, Instagram is launching a “trends destination” tab that will allow creators to see the top audio and hashtags currently being used in Reels. Creators can use this information to tap into current trends and potentially increase their chances of going viral. The company is also upgrading the Reels insights page, providing creators with more data on their videos’ performance, including total watch time and average watch time. This information will help creators better understand how viewers engage with their content and make adjustments to future reels accordingly.
Lastly, Instagram is now providing notifications to creators that show which users started following them from a specific reel. This feature allows creators to track which of their videos are resonating with viewers and potentially adjust their content strategy to better connect with their audience. All of these updates are aimed at helping creators build their audiences on Instagram and make their Reels more engaging and shareable.
