Instagram is expanding the availability of its broadcast channels feature, a one-way messaging function similar to Telegram, to a wider audience. Meta CEO Mark Zuckerberg announced the global rollout of the feature on his own channel. Previously, it was limited to select creators on the platform.
With broadcast channels, users can send messages to their followers, who can react and participate in polls, but cannot respond directly. Zuckerberg has utilized his channel to share announcements and updates about Meta’s products.