Instagram has announced that it would no longer support the app. Instagram has stated that it would no longer maintain the distinct IGTV app, instead of focusing on keeping all video in the main Instagram app, according to a blog post. While the writing has been on the wall for Instagram’s YouTube competitor for some time, the official shutdown announcement marks the end of an era for one of the company’s video excursions.
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Instagram says it’s getting rid of the standalone IGTV app as part of its “efforts to make a video as simple to discover and produce as possible,” according to the article that they put up. It is also working on a consistent way to share different types of videos, according to the article. Any films in the main app will have a full-screen viewer and tap-to-mute, and Instagram is working on a uniform approach to sharing the different types of videos (such as video posts or Reels). Later this year, the business plans to “try a new ad experience on Instagram that will allow creators to earn cash from ads placed on their reels.”
While the IGTV app is being phased down, as is the In-Stream advertising that was introduced into films longer than a minute, Instagram has made it plain that it will continue to prioritize video.
