One notable section of Mosseri’s blog post focuses on addressing the concept of shadowbanning. While he acknowledges the lack of a universal definition, Mosseri recognizes that creators often use the term to suggest that their content or accounts are unfairly limited or hidden without proper explanation. Instagram is committed to enhancing transparency around situations where creators’ content or accounts are excluded from the app’s recommendations.
Mosseri highlights the “account status” feature, which alerts users if their posts or accounts are deemed “ineligible” for recommendations. This feature also includes an appeals process. Although Instagram has previously touched upon the issue of shadowbanning, there is a noticeable shift in the company’s approach. They now aim to provide creators with more information and opportunities to appeal if their content’s visibility is diminished due to policy violations.
