Instagram Experiments with Vertical Profile Grid to Keep Up with Content Trends

Adam Mosseri, the head of Instagram, has announced that the platform is testing a new vertical profile grid layout, marking a notable departure from the app’s traditional square grid format. This update is currently being tested with a limited number of users.

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Key Aspects of the Update:

  • Vertical Grid Layout: Instagram is exploring a vertical format for user profiles.
  • Reason for Change: The shift reflects the growing popularity of vertical content on the platform, aligning with user behavior and preferences.
  • Limited Testing: The new layout is available only to a select group of users during this testing phase.
  • Potential Impact: Users who have meticulously curated their profiles with the square grid in mind may find the change disruptive.
  • Mixed Reactions: While the update mirrors current content trends, some users are concerned about how it might affect the aesthetic of their profiles.

 

 

This experimental move highlights Instagram’s ongoing efforts to adapt to changing content creation habits. As vertical videos and images gain traction, especially with the popularity of Reels and Stories, this test indicates that Instagram is considering a layout more suited to the current format of user content.

Whether this change will be rolled out to all users depends on feedback and engagement during the testing period.