The introduction of these new products aligns with Infiniti’s ongoing initiative to revamp its image, incorporating a new three-dimensional logo, an enhanced retail experience, and a distinctive brand scent. While the automaker faced a decline in sales exceeding 20 percent by the end of 2022, there has been a notable resurgence with a nearly 48 percent increase in sales during the first nine months of this year.
The forthcoming all-electric Vision Qe concept and the broader product lineup are integral components of the Nissan Ambition 2030 Strategy. This strategic plan was initially revealed in 2021 and was subsequently updated early in 2023 to encompass more ambitious targets. The strategy sets forth a vision of introducing no less than 19 new electric vehicles and 27 fresh electrified models within the Infiniti lineup by 2030.
