On Monday, Meta introduced a new feature that allows producers to monetize Facebook videos that include music from prominent musicians such as Post Malone and Tove Lo. Meta may be able to reassure the music business that it takes copyright infringement seriously by rewarding authors to stay inside the legal limitations of music used on its platforms.
Creators will have access to a library of music licenced by Meta and will be able to monetize videos with licenced music with advertisements. The creators will then receive a 20% portion of the ad revenue, with the remainder split between Meta and the music rights holders. However, there are some ground restrictions in the new system: qualified videos must be at least one minute long, and music cannot be the primary objective of the video. It is also not applicable to Reels.
