Since the café concept has started to franchise, its growth has been continuous around the GCC and Europe.
Talking about the current speed of expansion, Elena Weber, Founder and Managing Director, ICONS© Coffee Couture, said, “We are blessed to be attracting amazing partners worldwide to build something bigger than ourselves. It is wonderful to be able to impact communities for the better around the globe. We acknowledge the responsibility we have and continuously strive on being the best partner we can be and uplift our Icons Branches to be welcoming, empowering and nourishing, yet fun to be at!”
ICONS© is a brand launched with a sound business model that is consumer-oriented and based on creating its iconic flavor and feel through carefully selected Master Franchise Partners across the GCC, and beyond. The ICONS© franchise chain concentrates on a coffee shop plus concept, offering a range of food preferences such as vegan, gluten-free, dairy-free and sugar-free solution, the world’s most exclusive coffee ceremony, designer desserts and more, with the expansion in Europe to serve hard drinks for the evenings. The ICONS© development concept is based on a ripple-effect framework, with a concentration to expand across the world, one region at a time.
