From the moment you create a website you start caring about one thing a lot: high ranks on search engines. You want to be No. 1 on Google for all keywords that are related to your website’s content and your organization or brand. Although most practices are common sense, sometimes it does not make sense. Some junk websites might rank higher than your website on search engines. You might think you’re doing everything right, but Search Engine Optimization (SEO) works in a quite mysterious way. Here are some of the best SEO practices that might keep you on track and not piss off search engines.
Write Good and Authentic Content As it may sound cliché, content is the key. Write a bunch of good and informative content, and search engines eventually will reward you. Do not put up a farm content of marketing spam keywords.
Headlines, Titles, and Meta tags Put the most relevant keyword in an article’s title. Put “sub-keywords” as headlines. Place all relevant keywords that are used in the content into meta keywords. Put a brief description of the page of 150 symbols into meta description.
Markup Use appropriate tags for headers, navigation, actual content, header tags, picture captions, footer, etc. Use <h1> for article title; put the navigation menu in an unordered list; make the use of <h2>, <h3> for sub-heads with important keywords; put your actual content text in one <div> with an ID or Class called “content”; make the use of the “alt” tag for pictures; put information information such as “About”, “Contact Us”, etc. in the footer part of the website.
Links In your content, link to other blogs or websites. If you write good content and link to others properly, others will link back to your articles, eventually. Links are, in my mind, the most important portion in search engine’s ranking algorithms.
Page URLs Having relevant keywords in your page’s URL can help your website rank higher for particular that keyword. The url, however, has to be short and not spammy. For example, http://site.com/kim-kardashian-divorce is a lot more cleaner are respectful than http://site.com/omg-kim-kardashian-dumped-kris-humphries-in-less-than-three-months
Webmaster Tools Make use of Google’s Webmaster Tools and Analytics. They can help you greatly to learn more about your own site and optimize it better. There are many articles on Webmaster Tools on how to achieve best results using those tools.
Avoid Stupidity Do not try to fool search engine. Just don’t. You could get penalized forever.
Do not put fake titles, headlines, etc. Once the search engine finds out about it, that might be the dark end of your website’s traffic from search engines.
There’s not step by step instructions on how to get onto the first page of Google results. If there were, well, it would not be fair, and it would destroy the whole purpose of SEO. Whatever SEO practice you do, stop for a second and use common sense to see if you are doing it right. Do not try to outsmart the system, because you cannot.