How Netflix is Winning Over Customers with Massive Price Cuts
Streaming giant Netflix has quietly lowered its subscription prices in more than 30 countries, including parts of the Middle East, Sub-Saharan Africa, Europe, Latin America, and Asia. The reductions range from a modest cut to a price slash by as much as half, as the company experiments with finding the right balance between global revenue and subscriber growth, especially as viewer habits change post-lockdowns. Last October, Netflix also introduced a cheaper ad-supported plan in 12 countries. This move contrasts with several other streaming services, such as Disney+, Hulu, and Sling TV, which have raised prices recently.