Hisense marks Middle East launch of super-sturdy ‘King Kong’ smartphone

At a gala ceremony held in Dubai, Hisense, a world leading manufacturer of flat panel TVs, household appliances, and mobile communications, marked the Middle East launch of its much-awaited super-sturdy smartphone, the one and only ‘King Kong.’

A tough piece of hardware that is protected with a super-sturdy surface and robust Gorilla Glass screen, the King Kong pushes the durability factor of smartphones to the next level, while also assuring unmatched features that will appeal to all.

Perfectly positioned for hikers, mountaineers and other adventurers, Hisense King Kong is shatter-proof, and has IP 54 dust-proof and water-proof rating. At just 9.4 mm thickness, a length of 144 mm and width of 71.9 mm, it is also extremely sleek for its sturdiness and has remarkable computing features. This unique smart phone is also valuable for consumers who unknowingly drop their phones due to their nature of work, hectic lifestyle or at home, when their toddlers play with it.

With a Qualcomm MSM8916 Snapdragon Quad Core 1.2 GHz central processing unit, it works on the Android 4.4 KitKat with Hisense Vision UI2.10 software. Featuring a 5” 294 PPI HD display, it has Dolby Digital Surround and two cameras – one 8MP, 3264×2448 pixels, autofocus and with LED flash, and the other 2.0MP.  The King Kong has 2GB RAM and 16GB internal memory in addition to a micro SD slot; the 3,000 mAh battery is non-removable and with long-lasting performance.

Unveiling the King Kong, Terry Wang, Managing Director of Hisense Middle East FZE, said: “The King Kong is one of our flagship products that has gained solid reviews following its launch at the 2015 Mobile World Congress. The preview of King Kong, which we marked earlier this year at GITEX and other technology events, also generated positive response and enthusiasm from smartphone lovers in the UAE.The King Kong will have a unique, stand-alone position in the smartphone market for its durability and high performance. Further, it is extremely competitively priced, just like all other Hisense products, enabling our customers to enjoy the best-in-class technology. The launch of King Kong underlines our commitment to be one of the Top 3 brands in the region by 2020. We see significant demand for it in the UAE and the Middle East, especially among adventurers, as it suits all sports activities.”

Amjad Mahamed, Marketing Director of Hisense Middle East FZE added: “Hisense is one of the fastest growing brands today across all it sectors. In the smartphone sector, is has earned a clear distinction from consumers for its hi-tech products, offered at highly competitive price points. King Kong is a perfect fit to the Hisense range available in the market, and creates a new niche with its focus on durability and efficiency. We are confident that King Kong will mark a new chapter in the growth of Hisense’s market share in smartphones in the region.”

The unique gala launch ceremony with outdoor ambiance was attended by leading dealers and loyal consumers from across the UAE, who were given a live demonstration of the strength and durability of the King Kong smartphone.

Hisense has a strong presence in the Middle East markets, and manufactures a wide range of consumer electronics appliances, mobile phones, tablets, air-conditioners and other home appliances.