In 2022, Google introduced the Pixel 6a, priced at $449, offering an attractive mid-range smartphone option. What followed was a twisty journey, as the Pixel 6a rapidly evolved from a perceived disappointment into a budget-friendly smartphone powerhouse. However, when its successor, the Pixel 7a, arrived, expectations of a price drop were not met, leaving consumers puzzled. So, what exactly happened?
Unique Google Approach
Unlike other tech giants, Google follows a distinctive path in its smartphone lineup. The Pixel 7a and the premium Pixel 7 Pro share an unusual commonality—they both feature the Tensor G2 processor, a chip designed in-house by Google. While Pixel phones are not typically associated with top-tier performance, they stand out due to the unique features enabled by Google’s Tensor chips.
This approach sets Google apart. For instance, Samsung’s Galaxy S23 phones, though sporting the same Snapdragon 8 Gen 2 processor, cater to different market segments and are notably more expensive than the Pixel 7a. Similarly, Apple distinguishes its iPhone models with various chipsets, even within the same series. The most budget-friendly iPhone, the SE (2022), boasts the A15 Bionic chipset.
Admittedly, Apple’s chips excel in benchmarks, surpassing Qualcomm’s Snapdragon. However, Google’s strategy of employing the same processor across its range raises questions about the value proposition of its premium models, like the Pixel 7.
The Curious Case of the Pixel 7a
The Pixel 6a, preceding the Pixel 7a, was a scaled-down version of the Pixel 6, noticeable in its smaller size, lower-resolution camera, reduced RAM, smaller battery, and less advanced display. It presented a clear distinction from its flagship counterpart.
In contrast, the Pixel 7a blurs the lines between budget and premium. It aligns more closely with the Pixel 7 in terms of size, boasting a slightly larger battery and matching RAM. Both models feature OLED displays with up to 90Hz refresh rates. Even the camera on the Pixel 7a steps up, with higher resolution, although it still houses a smaller sensor.
The striking similarity between the Pixel 7 and Pixel 7a has led to an unexpected outcome—the Pixel 7a’s price hasn’t experienced the anticipated drop. It’s a puzzle that leaves consumers wondering. Why would you pay more for the Pixel 7 when the Pixel 7a offers comparable features at a lower cost?
The Awaited Pixel 8
The hope for a solution lies in the Pixel 8, as Google has confirmed its imminent arrival. When the Pixel 8 family debuts, it’s likely that Google will retain a model from the Pixel 7 family as a budget option. The desire is for a more aggressive price cut on the Pixel 7a, bringing it closer to the price point of the Pixel 6a.
Pixel phones may not match the top-performing flagship models, but they excel in the mid-range and budget segments. Google’s commitment to providing prompt software updates compensates for some of their shortcomings.
The anticipation for the Pixel 8 grows, with hopes that Google will embrace affordability, offering deeper discounts on older models while introducing new smartphones that age gracefully, earning their discounts. The wait may not be necessary, but price drops should come as no surprise.
