Google wants EU's assistance to make Apple play a fair game

Google wants EU’s assistance to make Apple play a fair game

Although basic messaging works across platforms Apple reserves advanced features like high quality photos and videos for iPhone users. Google sees this as creating a competitive environment. The success of Googles campaign depends on whether the European Commission classifies iMessage as a “core” platform service. This classification is based on its popularity. Currently iMessage does not hold this label according to the EUs Digital Markets Act.