To facilitate this migration, Google intends to enhance YouTube Music, making it a “go-to” destination for podcast enthusiasts. According to TechCrunch, Google’s efforts will focus on features related to podcast discovery, community interaction, and seamless transitions between audio podcasts and video content. This strategy bears resemblance to Spotify’s initiatives to support video podcasters, which commenced in 2022.
For some users, this transition evokes memories of the fate that befell Google Play Music, which was permanently shuttered in December 2020 in favor of YouTube Music. Users had a limited window to transfer their uploads, purchases, playlists, likes and dislikes, curated stations, and personal preferences before the old app ceased to exist.
