Google is reportedly preparing to integrate its generative artificial intelligence (AI) into its Performance Max program, allowing advertising customers to create sophisticated ad campaigns, according to a report from the Financial Times. The technology, the same that powers Google’s Bard chatbot, will reportedly generate advertisements based on imagery, video, and text supplied by the customer. Google will use the AI to ensure the ads fit the customer’s target audience and are designed to help them achieve their sales and business goals.
