Ultimately, Google’s goal is to emulate Apple’s approach of designing its own SoCs for its smartphones. This strategy allows for tighter integration of software and hardware, as teams within the same company collaborate closely. Moreover, Google can tailor its chipsets to suit the specific requirements of its Pixel phones, particularly in the realms of AI and advanced image processing.
However, the development of custom chipsets is a time-consuming and resource-intensive endeavor. Consequently, Google has opted to partner with Samsung for the production of the silicon inside recent Pixel phones, including the forthcoming Pixel 9.
