Google is extending its AI-driven search experience, known as Search Generative Experience (SGE), to teenagers in the United States aged between 13 and 17. The decision to introduce this technology to teenagers comes after Google received “particularly positive feedback” from users aged 18 to 24 who tested SGE, reflecting the younger generation’s openness to embracing AI innovations compared to older adults.
SGE has been available as part of Google Search Labs since late May. To ensure the safety and appropriateness of content for teen users, Google has implemented safeguards based on research in teen development and insights from experts. These measures include stronger guardrails to prevent outputs related to illegal substances, age-restricted content, bullying, and other issues. Google remains committed to gathering feedback and collaborating with specialists to fine-tune SGE for teenage users.
Additionally, Google is introducing an “About this result” tool for SGE responses, helping users understand how AI-generated answers are derived. In the near future, this tool will also provide information about individual URLs within AI-generated answers, offering insight into the web pages that support the information in AI-powered summaries.
To facilitate a better understanding of generative AI for newcomers, Google has published an AI Literacy Guide, serving as an introductory manual to SGE and other AI projects like Bard. This guide includes tips, FAQs, and discussions about the capabilities and limitations of these AI systems.
Furthermore, Google is actively addressing issues related to false or offensive AI-generated results. The company is implementing updates to enhance the AI model’s ability to detect and prevent the spread of misinformation and inappropriate content. It is also working on leveraging large language models to critique and rewrite initial responses, emphasizing quality and safety.
Google recognizes the potential of generative AI in helping young people ask questions that may not be easily answered by traditional search engines and facilitating deeper exploration. In introducing this technology to teenagers, Google aims to strike a balance between providing opportunities for them to benefit from its capabilities while prioritizing safety and addressing their developmental needs.
