Google is actively working on improving Chrome’s privacy controls with the introduction of a dedicated ‘Tracking Protection’ section in its Settings menu. This development aims to streamline users’ access to various tools designed to enhance their protection against web tracking, according to reports from Windows Insider, which claims to have unearthed hints of this update within Chromium code commits.
One of the notable features under development is enhanced protection against third-party cookie domain tracking, designed to empower Chrome users in preventing advertisers from tracking their activities across different websites. Windows Insider speculates that a toggle to activate protection against third-party cookie domain tracking could find its place within the forthcoming Tracking Protection section.
Google seems keen on simplifying user control over safeguarding their online presence by introducing distinct modes. The ‘Standard’ mode is expected to cater to most users, wherein Chrome will block certain third-party cookies while permitting sites to track online behavior to ensure proper functionality. A ‘Custom’ mode will offer users the flexibility to manually adjust browser behavior, albeit at the risk of some site features.
While some of these features are not entirely new, Chrome users have historically needed to navigate through various settings to configure them. The introduction of a dedicated section for such controls is likely to be welcomed by users.
However, Google is still grappling with the controversy surrounding a new API it has proposed. This API aims to enable servers to assess the authenticity of a device to grant access to a website, resembling a DRM-like mechanism. This concept has faced criticism from other major browser developers. Meanwhile, a series of APIs designed to replace third-party cookies are being rolled out with comparatively less contention.
In summary, Google’s efforts to enhance Chrome’s privacy controls by introducing a dedicated ‘Tracking Protection’ section align with the growing importance of online privacy. These developments underscore the tech giant’s commitment to offering users more straightforward tools to safeguard their online footprints while addressing some ongoing challenges in the realm of web tracking and privacy.
