Getty is making a strategic foray into the world of AI-generated images, marking a notable shift from its earlier stance of banning AI-generated art just a year ago. What sets Getty’s generative AI tool apart is its unique training data—Getty’s own extensive image database—and the resulting content is accompanied by a royalty-free license, alleviating concerns about potential copyright issues.
Despite Getty’s previous anti-AI stance, it comes as no surprise that the company has found a way to enter the AI image market. Competitors in the photography services industry have already ventured into AI solutions: Shutterstock is leveraging OpenAI’s DALL-E model, and Adobe’s Stock platform has introduced its Firefly tool while also embracing AI-generated art.
Getty’s Generative AI tool harnesses the power of NVIDIA’s Edify AI model, sourced from the Picasso cloud service. While it remains to be seen how Getty’s results compare to the enhanced DALL-E 3 model, this move represents the company’s initial foray into the realm of AI-generated content. As part of this new initiative, Getty is introducing a “contributor compensation model for AI licensing,” a move reported by Gizmodo. Creators will receive compensation based on the number of images they upload, in addition to their existing licensing earnings.
Unlocking the Potential of AI-Generated Images
Getty’s entry into the AI-generated image market signifies a significant shift in strategy, as the company leverages its vast image database to offer unique and royalty-free content. This move aligns with the evolving landscape of photography services, where AI-driven solutions are becoming increasingly prevalent.
The use of NVIDIA’s Edify AI model showcases Getty’s commitment to harnessing cutting-edge technology to meet the demands of modern content creation. While the competition in this space intensifies, Getty’s entry ensures that it remains a key player, offering both a vast image repository and innovative AI capabilities.
