Getty is making a strategic foray into the world of AI-generated images, marking a notable shift from its earlier stance of banning AI-generated art just a year ago. What sets Getty’s generative AI tool apart is its unique training data—Getty’s own extensive image database—and the resulting content is accompanied by a royalty-free license, alleviating concerns about potential copyright issues.
Despite Getty’s previous anti-AI stance, it comes as no surprise that the company has found a way to enter the AI image market. Competitors in the photography services industry have already ventured into AI solutions: Shutterstock is leveraging OpenAI’s DALL-E model, and Adobe’s Stock platform has introduced its Firefly tool while also embracing AI-generated art.
