Through this workshop, Fractal Analytics aims to bring AI conversations to Dubai and bring new ideas and concepts through which key business problems could be solved. The first speaker of the workshop, Martin Lindstrom introduced the concept of small data – while Big Data helps uncover trends and correlations, it has a hard time predicting emotions and desires and explaining human behaviour – a powerful marketing insight. Martin Lindstrom addressed the issues related to small data and big data with relevant case studies. He further helped the audience understand how small and big data could come together to project human behaviour in a better way, preparing them for AI & big data applications.
On the other hand, Srikanth Velamakkani talked about the bigger issues that are preventing organizations to adopt artificial intelligence. He widely described the three facets of problem solving – design, engineering and artificial intelligence and how they could be combined to solve complex problems.
