Ford CEO Farley outlines the commercial reasons behind Argo AI's demise

Ford CEO Farley outlines the commercial reasons behind Argo AI’s demise

Fields emphasized the significance of retaining a large portion of the back-end operations of these emerging ADAS systems in-house. “We will have a core staff capable of integrating a system and understanding its performance at the system level,” he stated. “We will also own the software. It is critical that we also control the connectivity to these cars. Because L3 is a linked technology, we must possess the ability to create a pipeline that gathers data and improves the system over time.”

“That’s an issue that doesn’t exist in L4 and represents a great potential for us to build a really distinct Ford experience.” Fields said.