According to Netflix, Barlow and Bear clearly exploited the Bridgerton brand throughout their concert, and “attracted Bridgerton enthusiasts who would have otherwise attended the Bridgerton Experience,” Netflix’s own Bridgerton-themed event held in six different locations throughout the year. Barlow and Bear are now scheduled to play with the BBC Orchestra at the Royal Albert Hall in the United Kingdom in September.
The author of the Bridgerton book series, Julia Quinn, says she was “flattered and happy” when Barlow and Bear initially began making TikToks based on the premise. “However, there is a distinction between writing on TikTok and recording and performing for commercial benefit,” Quinn explains. “I trust that Barlow & Bear, who share my position as independent creative professionals, recognize the need of protecting the intellectual property of other professionals, including the characters and tales I developed in the Bridgerton books over two decades ago.”
