Fairphone has built a reputation as a brand focused on sustainability rather than mass-market appeal. While the Fairphone 4 may not match the aesthetics or camera capabilities of flagship phones like the Pixel 7a or iPhone 14, it offers a unique experience that resonates with individuals who prioritize sustainability and customization. The expansion to the US market will provide valuable insights into the level of enthusiasm among this audience for a device like the Fairphone 4.
