Fairphone has announced the availability of the Fairphone 4 in the United States, but with a twist. Unlike other Android phones, the Fairphone 4 will run on /e/OS, a secure mobile operating system based on Android but without any Google software. Developed by Murena, /e/OS prioritizes privacy and offers users a Google-free experience.
Gaël Duval, Murena CEO and /e/OS founder, expressed excitement about bringing high-quality sustainable phones with advanced privacy features to the US market. By combining the Fairphone hardware with /e/OS, the aim is to offer users a device that not only lasts longer but also protects their personal data.
Fairphone CEO Eva Gouwens acknowledged the interest in Fairphone from the US and highlighted the collaboration with /e/OS as an opportunity to pilot device sales in the American market. However, the company’s main focus remains on the European market, where it has gained a reputation for its sustainability efforts.
TechRadar’s Fairphone 4 review described the device as a solid handset with features like a headphone jack but noted its bulkiness and relatively modest camera capabilities. /e/OS, on the other hand, provides a privacy-focused alternative to Google’s Android, giving users more control over their privacy choices.
Fairphone has built a reputation as a brand focused on sustainability rather than mass-market appeal. While the Fairphone 4 may not match the aesthetics or camera capabilities of flagship phones like the Pixel 7a or iPhone 14, it offers a unique experience that resonates with individuals who prioritize sustainability and customization. The expansion to the US market will provide valuable insights into the level of enthusiasm among this audience for a device like the Fairphone 4.
